Our Mission
Our mission is simple: put our customers first
We work to provide trusted brands, quality products and great service, while building strong relationships with our customers, people and partners.
With 20+ brands, 100+ stores and 1,200+ employees, we continue to grow across Egypt and East Africa, bringing trusted brands and quality products closer to our customers.
Our History
From one brand to a growing portfolio
Our journey began in 1989 with the introduction of adidas to the Egyptian market. Since then, we have continued to grow our portfolio, build strong partnerships and enter new markets and sectors.
Today, our business brings together international brands across sports, fashion, footwear, lifestyle and food & beverage.
Our Vision
Our vision is to keep growing, together.
Our vision is to be a leading retailer in Egypt and East Africa, growing our brands, our people and our presence across the region.
